The company reinforces its position as a technology icon among Moroccan consumers, according to the Brand Africa 100 ranking.
Samsung Electronics has been named the “Most Admired Electronics Brand in Morocco” at the 15th edition of the Brand Africa 100 | Africa’s Best Brands ranking, a benchmark study that measures consumer perception, trust and admiration for brands across the African continent.
In Morocco, the study was conducted by Integrate Consulting, affiliated with Kantar, among 1,000 consumers surveyed without a predefined list of brands. This methodology reflects, in a spontaneous and authentic way, the brands that inspire the highest levels of trust, admiration and pride among Moroccan consumers.
This distinction reinforces Samsung’s position as a leading player in technological innovation in Morocco and highlights the strong bond of trust the company has built over the years with consumers across the Kingdom.
“Being recognized as the most admired electronics brand in Morocco is a tremendous source of pride for Samsung. This distinction reflects the trust Moroccan consumers place in us and their connection to our vision of innovation. It encourages us to continue our mission of making the most advanced technologies accessible to as many people as possible, while delivering increasingly enriching experiences to our customers across the Kingdom,” said Mr. Hongseok Lee, President of Samsung Electronics Maghreb Arab.
A Strong Presence Serving Moroccan Consumers
This recognition builds on Samsung’s longstanding presence and leadership in the Moroccan market. Through a comprehensive portfolio of smartphones, televisions, home appliances and connected solutions, the brand supports millions of consumers every day in both their personal and professional lives.
Samsung also continues to strengthen its commitment to delivering a high-quality customer experience through an extensive distribution network, accessible after-sales services and initiatives designed to make innovation more widely available.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
