inDrive is introducing SWAB in Morocco as part of the intercity shared travel experience, aiming to make trips more interactive and encourage passengers to get to know each other and chat along the way. The game’s content is inspired by familiar phrases and situations from everyday Moroccan life, giving the experience a spontaneous touch that is close to daily reality.This initiative is linked to inDrive’s intercity travel service, which connects passengers with drivers heading in the same direction and facilitates access to practical mobility options between different cities. Through SWAB, inDrive adds a social dimension to these trips, through a simple way that encourages passengers to start conversations and connect during the journey.SWAB is available primarily as a digital game, alongside a limited edition of playing cards. It includes a set of questions and situations that can be used during the trip, inspired by details of daily life and Moroccan culture, with content in Darija that addresses familiar situations, such as ways of saying goodbye, asking for help, or expressing gratitude.Intercity trips with a social touch
SWAB was designed primarily as a digital game that can be used among friends, and can also bring together passengers who meet for the first time during the trip, while the paper version of the cards provides an additional experience for participants.The game does not require any prior preparation, as it relies on simple and spontaneous questions and situations that can be used directly during the trip. The initiative comes as part of the development of inDrive’s intercity travel service in Morocco, which connects passengers with drivers heading in the same direction, and provides additional options for travel between different cities.The service aims to make intercity travel easier and more flexible, while giving users wider options to organize their trips, in addition to placing safety at the heart of the mobility experience.SWAB complements this experience by adding a social and human side to the journey, and opening the door for people heading in the same direction to get to know each other and chat along the way.The journey is part of the travel experience
For students traveling between their cities and their universities, or groups of friends planning to spend the weekend, or travelers heading to another city, the road trip may last for several hours.SWAB seeks to turn part of this time into an opportunity for connection, by integrating familiar social phrases and situations among Moroccans into the shared travel experience.Passengers can discover the SWAB game via the following link:
https://intercity.indrive.com/swab?utm_source=pr&utm_medium=post&utm_campaign=ic_client_swab_pr_30926
About inDrive:
inDrive is a global mobility and delivery services platform, whose app has been downloaded more than 400 million times, and for the fourth consecutive year has been ranked as the second most downloaded mobility app in the world.In addition to intra-city mobility services, inDrive offers a growing set of services including intercity trips, delivery, and financial services. In 2023, the company launched New Ventures, its arm specialized in investments and mergers and acquisitions.inDrive operates in more than 1,100 cities across 48 countries. Based on its mission of challenging injustice, the company seeks to have a positive impact on the lives of one billion people by 2030, whether through its core business that supports local communities via a fairer pricing model, or through its community impact programs and initiatives.For more information about inDrive, its services and initiatives:
www.inDrive.com
