Samsung Electronics MENA announced the launch of StreamPass, an all-in-one entertainment concept designed exclusively for the region and pre-integrated into Samsung’s latest product ecosystem to deliver even greater value to customers.
With the rapid growth of video-on-demand (VOD) consumption, Samsung has partnered with several leading OTT platforms in the region, including OSN+, STARZPLAY, WATCH IT, Yango Play, and Anghami. Samsung now introduces its branded benefits pass, bringing these premium partners together into one seamless experience, offering enhanced synergy and a richer viewing experience across Samsung’s top-performing screens and audio devices.
StreamPass combines multiple VOD partners and is now fully integrated into Samsung TVs. The concept enhances Samsung’s immersive TV experience through a simplified multi-channel offering, acting both as a content aggregator and curator. For Samsung users, long searches across separate content libraries will soon become a thing of the past.
“StreamPass brings together the region’s leading entertainment partners within Samsung’s product ecosystem, giving customers instant access to premium content from the moment of purchase,” said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA. “For our business, this represents a major step forward that strengthens our partnerships and enhances the value we offer consumers.”
StreamPass is available in three packages, offering high-value options for eligible Samsung products, from OLED TVs to The Frame models and soundbars:
• StreamPass Premium: delivers the ultimate viewing experience with access to four VOD partners across premium product lines including Micro RGB, 98”, OLED, Neo QLED, MiniLED, and UHD.
• StreamPass Art: available exclusively on Samsung’s lifestyle category The Frame, offering access to four VOD platforms and three months of exclusive Art Store access for The Frame and The Frame Pro.
• StreamPass Sound: available exclusively on samsung.com, providing unlimited content from two VOD partners as well as unlimited playlists on Anghami, with dedicated offers on products such as the Q and S series.
“STARZPLAY is committed to delivering premium entertainment and sports content aligned with evolving viewer expectations,” said Abed AlKarawani, VP of Business Development at STARZPLAY. “Together with Samsung and through StreamPass, we are simplifying access to content and integrating it into a more intuitive and connected viewing experience across the MENA region.”
“We are delighted to contribute, alongside Samsung, to the development of an enriched entertainment ecosystem in the UAE,” added a spokesperson for Yango Play. “StreamPass will make access to our diverse content library easier than ever from home, while Yango Play continues to deliver rich, culturally adapted experiences that transform how content is consumed and enjoyed.”
“At OSN+ and Anghami, our priority is bringing users closer to premium stories and audio experiences in the smoothest way possible,” said Choucri Khairallah, Chief Business Officer of Anghami & OSN+. “Through our partnership with Samsung StreamPass, we are integrating directly into a leading device ecosystem, reducing friction between discovery and consumption and making it easier for audiences to engage with the content they love.”
“We are proud to be part of Samsung StreamPass, a partnership that reflects our shared vision of simplifying access to premium entertainment while enhancing the overall viewing experience,” said Nashwa Gad, Chairwoman & CEO of WATCH IT. “Through this collaboration, we are bringing the best of Egyptian storytelling and regional content to a wider audience across the MENA region in a seamless and integrated way within the Samsung ecosystem.”
With StreamPass, entertainment lovers across selected MENA markets enjoy easier access to blockbuster movies, regional series, sports, and chart-topping music content.
