inDrive announces a new loyalty partnership with Antaali, a Moroccan fragrance brand, offering exclusive discounts of 20% to 25% to its Platinum drivers on a selection of premium perfume and fragrance products.

Through this initiative, inDrive aims to reward the commitment and performance of its most active drivers by giving them access to high-quality products that support both their personal well-being and professional image.

The partnership allows Platinum drivers to benefit from preferential prices on Antaali products, helping them save up to 100 MAD per purchase. This represents a tangible advantage for drivers, equivalent to the net profit generated from 3 to 5 average rides.

In this context, Fatine Bennani, Country Manager Morocco and Regional Lead MENA at inDrive, stated:

“At inDrive, we believe that recognizing drivers goes beyond financial rewards. It also means improving their daily quality of life and enhancing their professional experience. Our partnership with Antaali reflects this commitment, as we aim to offer Platinum drivers real and tangible benefits that combine practical recognition with attention to the details that make a difference in their day, both on and off the road.”

Beyond the financial benefit, the initiative also reflects inDrive’s broader commitment to improving the driver experience. By giving drivers access to premium scents and car fragrance products, the partnership contributes to creating a more pleasant atmosphere inside vehicles, which can positively impact passenger comfort, ratings and overall service quality.

This new loyalty benefit forms part of inDrive’s continuous efforts to strengthen its relationship with drivers by providing them with exclusive advantages that go beyond mobility, while encouraging professional excellence and service quality.