Samsung Electronics MENA has unveiled its AI Home Experience in Dubai, a live showcase of how artificial intelligence can transform the space where we spend the most time: our home. For three days, guests discovered a completely reimagined residence, illustrating Samsung’s vision: Future Living, Now, and showing how technology can enrich everyday moments to make them truly experiential.
AI Home was designed as a narrative journey. From room to room, through different themes and moments of life, visitors discovered how Samsung’s unified ecosystem – Bespoke AI, Vision AI, Galaxy AI, and SmartThings – combines to create a space that learns, anticipates, and accompanies the rhythm of modern life.
During these three days, Samsung welcomed the region’s most influential creators, opinion leaders, gamers, and strategic partners, offering them a direct glimpse into how AI Home brings together design, technology, and lifestyle to enhance comfort, creativity, well-being, and entertainment.
“AI Home Experience Dubai is more than a technology showcase; it’s also a celebration of the region’s creativity and innovation,” said Omar Saheb, Vice President of Marketing & Online Business at Samsung Electronics MENA. “Over these three days, we brought together the most influential creators, opinion leaders, and partners to show that the era of smart homes is no longer a distant concept: it’s already here.”
The event featured five thematic spaces, each illustrating how Samsung’s AI innovations adapt to current lifestyles:
- The living room showcased Vision AI, transforming entertainment into a personalized experience.
- The bedroom, or “redroom,” was a haven of rest optimized by SmartThings and Galaxy AI.
- The gym offered a customized fitness experience through Galaxy AI’s intelligent coaching.
- The kitchen demonstrated how Bespoke AI simplifies daily tasks.
- The gaming room captivated enthusiasts with cutting-edge display and gaming devices for total immersion.
The event concluded with a gaming tournament, “The Battle of the Best FC26,” bringing together top regional players competing on Samsung mobiles and TVs.
Through AI Home Experience Dubai, Samsung demonstrated a vision of the connected home founded on openness, multi-device intelligence, and daily utility. This vision is based on accessibility, so more households in the region can benefit from AI-assisted living.
