From June 12 to 14, 2026, Marrakech will host a new edition of “Destination Créative”, a platform dedicated to promoting Moroccan creative talents and brands while supporting their expansion into international markets.
Following successful editions in Rabat, Miami, and Abu Dhabi, as well as notable participation in the Ana Arabia exhibition in Riyadh, Destination Créative continues to strengthen its international presence. Since its inception, the initiative has generated more than 3 million Moroccan dirhams in export revenues for Moroccan brands and designers.
Tangible Results in International Markets
The initiative has facilitated the integration of Moroccan brands into the prestigious Tryano department store in Abu Dhabi and helped establish commercial partnerships with the Chalhoub Group, one of the leading luxury retail operators in the Middle East.
In addition, its partnership with the Paris-based fashion trade show Tranoï has opened strategic opportunities in Japan, Europe, and North America for several Moroccan designers.
The project also benefits from the support of its patron, Nathalie Dufour, CEO of ANDAM (Paris), whose involvement reflects the growing international recognition of Morocco’s creative potential.
A Prestigious Network of Partners
The Marrakech edition brings together a distinguished network of partners from the fashion, design, retail, and cultural sectors, including the Federation of Cultural and Creative Industries (CGEM), Le Bon Marché, La Maison Simons, Chalhoub Group, Tryano Abu Dhabi, Tranoï, ANDAM Fashion Awards, Maison Mode Méditerranée, the Museum of Decorative Arts in Paris, Villa Gypsy, Palazzo Nero, Precious Room by Muriel Piaser, Teintures de France, Mida Awards, Maison Fadila El Gadi, and Femmes du Maroc magazine.
The event will also welcome leading international media outlets such as ELLE Afrique, FashionNetwork, Fashion United, Grazia, L’Officiel Magazine, and Overdue Magazine.
Marrakech: A Regional Hub for Fashion and Design
Over three days, entrepreneurs, designers, investors, buyers, and international experts will gather to discuss key issues related to financing, business development, and the international expansion of creative industries.
The event is supported by Morocco’s Ministry of Youth, Culture and Communication, which is committed to fostering a new generation of Moroccan creative enterprises capable of competing on the global stage.
Destination Créative Marrakech aims to position the city as a regional hub for creative industries and a leading platform supporting Moroccan talent in accessing international markets.
Empowering Moroccan Creativity
Led by AUDACE Initiative and an association dedicated to the development of Moroccan creative talent, Destination Créative supports designers and brands through events, business missions, and international market-access programs.
Its activities include mentoring programs, international B2B and B2C showrooms, and strategic collaborations with institutions such as the HIBA Foundation, ANDAM Paris, government ministries, and diplomatic missions.
The initiative also curates showrooms at prestigious international events, including Art Basel Miami and Ana Arabia in Riyadh.
About Youness Bouchida
Youness Bouchida is a Moroccan entrepreneur committed to promoting “Made in Morocco” and advancing the country’s fashion and design industries.
He is the founder of AUDACE Initiative, Morocco’s first accelerator dedicated to fashion, design, and creative professions, helping brands strengthen their strategic positioning, increase their visibility, and expand internationally.
With professional experience spanning Morocco, France, and the Middle East, and a background working with international groups and leading fashion events, Bouchida actively connects Moroccan talent with global markets.
He currently serves as President of the Fashion and Design Commission of the Federation of Cultural and Creative Industries (FICC) and is a member of the selection committees for the Arab World Institute Fashion Prize in Paris and Maison Mode Méditerranée.
