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Samsung Electronics Achieves World’s First Verification of Carbon Reduction Effect Based on DUCD Specification

Verification is based on the guidance developed by the DUCD Secretariat, which marks the first industry standard for assessing, tracking, and reducing carbon emissions related to the usage of connected devices The verification of Samsung’s AI Energy Mode under the DUCD-issued specification demonstrates the carbon-reduction effect in its washing machines Samsung Electronics Co., Ltd. today…

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Royal Air Maroc Partners with Chiils to Promote Moroccan and African Craftsmanship On Board

Chiils, a 100% Moroccan lifestyle and fashion brand co-founded by Ibtissam Cherradi and Ismaïl Chafachaf, has officially announced its arrival on board aircraft operated by Royal Air Maroc (RAM).This emblematic partnership highlights Moroccan and African excellence while offering travelers a refined, innovative, and authentically Moroccan in-flight experience. As part of this collaboration, two Chiils items will be permanently available on…

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Samsung MENA Announces Dual-Agency Media Model Appointing Publicis Groupe and dentsu to Drive Media Excellence

Strategic collaboration aims to enhance media planning, buying, and performance across MENA markets Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region.The review, initiated earlier…

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Coca-Cola Launches “Unite Wetlands Guardians” Project to Strengthen Water Resilience in Morocco

The Coca-Cola System in Morocco announces the launch of the “Unite Wetlands Guardians” project, in coordination with Living Planet Morocco (LPM) and led by The Global Water Challenge (GWC). This initiative aims to restore fragile ecosystems and strengthen water resilience, addressing water-related challenges in the most climate-vulnerable regions, particularly in the Oum Er-Rbia basin. The…

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The future begins today: Samsung unveils AI Home Experience in Dubai, an immersion into the future of the connected home.

Samsung Electronics MENA has unveiled its AI Home Experience in Dubai, a live showcase of how artificial intelligence can transform the space where we spend the most time: our home. For three days, guests discovered a completely reimagined residence, illustrating Samsung’s vision: Future Living, Now, and showing how technology can enrich everyday moments to make…

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Samsung recognized times in the Brand Africa 100 | Africa’s Best Brands ranking

Samsung, a global leader in technology and consumer electronics, has been recognized three times in the Brand Africa 100 | Africa’s Best Brands 2025 ranking, which highlights the most admired brands across the continent. Casablanca, November 19, 2025 — Samsung Electronics has earned three distinctions in the 15th edition of the Brand Africa 100 |…

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inDrive Launches Marrakech Photo Challenge to Promote Local Tourism and Urban Mobility

inDrive has announced a new photo contest in Marrakech that invites residents to showcase the city’s most recognized landmarks and share them online for a chance to win local experiences. The initiative, organized under the hashtag #inDriveMarrakech, is part of the company’s wider effort to strengthen its presence as both a mobility platform and an…

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BANK OF AFRICA awarded for “Outstanding Service” at the2025 Green Investment Principles (GIP) Plenary Meeting in Hong Kong

Bank of Africa participated in the 2025 plenary meeting of the Green Investment Principles (GIP) for the Belt and Road, held in Hong Kong and co-hosted with the University of Hong Kong at its Centennial Campus, now a leading international hub for sustainability innovation.Under the vision of its Group CEO, Mr. Othman Benjelloun, BANK OF…

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inDrive Launches Safety Initiative in Morocco to Strengthen User and Drivers Protection

inDrive is reaffirming its commitment to user protection by hosting a major Safety Awareness Event in Morocco to foster transparent dialogue. This initiative supports Morocco’s National Road Safety Strategy 2017–2026, which seeks to reduce traffic fatalities by 50% by promoting safer driving behaviors, enhancing user awareness, and encouraging shared responsibility among all road users. Through…

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