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Successful AI Will Be Simply a Part of Life Great technology is intuitive and doesn’t require constant intervention. It blends into the infrastructure by dependably delivering results

By TM Roh New technologies follow a familiar arc. They begin as marvels—expensive, experimental and full of fanfare. As the excitement settles, the technologies that truly change society fade into the background. That isn’t because they become less powerful but because they become dependable, affordable and broadly usable—quietly triumphant and easily overlooked. As Amara’s Law…

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inDrive Introduces inDrive Ads as a New Global Advertising Platform

inDrive, the global mobility and urban services platform, has launched inDrive Ads, a new global advertising platform designed to support the company’s sustainable growth while keeping rides affordable for passengers and commission rates low for drivers. Now live across 20 key markets and reaching the majority of inDrive’s monthly active users, the platform marks a…

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Samsung Electronics Achieves World’s First Verification of Carbon Reduction Effect Based on DUCD Specification

Verification is based on the guidance developed by the DUCD Secretariat, which marks the first industry standard for assessing, tracking, and reducing carbon emissions related to the usage of connected devices The verification of Samsung’s AI Energy Mode under the DUCD-issued specification demonstrates the carbon-reduction effect in its washing machines Samsung Electronics Co., Ltd. today…

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Royal Air Maroc Partners with Chiils to Promote Moroccan and African Craftsmanship On Board

Chiils, a 100% Moroccan lifestyle and fashion brand co-founded by Ibtissam Cherradi and Ismaïl Chafachaf, has officially announced its arrival on board aircraft operated by Royal Air Maroc (RAM).This emblematic partnership highlights Moroccan and African excellence while offering travelers a refined, innovative, and authentically Moroccan in-flight experience. As part of this collaboration, two Chiils items will be permanently available on…

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Samsung MENA Announces Dual-Agency Media Model Appointing Publicis Groupe and dentsu to Drive Media Excellence

Strategic collaboration aims to enhance media planning, buying, and performance across MENA markets Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region.The review, initiated earlier…

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Coca-Cola Launches “Unite Wetlands Guardians” Project to Strengthen Water Resilience in Morocco

The Coca-Cola System in Morocco announces the launch of the “Unite Wetlands Guardians” project, in coordination with Living Planet Morocco (LPM) and led by The Global Water Challenge (GWC). This initiative aims to restore fragile ecosystems and strengthen water resilience, addressing water-related challenges in the most climate-vulnerable regions, particularly in the Oum Er-Rbia basin. The…

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