Marrakech is once again positioning itself as a hub of innovation by hosting the international conference on technological innovation and tourism investment on 28 January 2025. Organized by the Société Marocaine d’Ingénierie Touristique (or, the Moroccan Tourism Engineering Company, SMIT for short) and the Ministry in charge of Tourism, Handicrafts, Social and Solidarity-geared Economy, in close collaboration with UN Tourism, this event will highlight the main synergies between innovation and investment.
The conference will bring together key players such as Mr. Zurab Pololikashvili, Secretary-General of UN Tourism, Ms. Fatim Zahra Ammor, Minister of Tourism, and Mr. Karim Zidane, Deputy Minister in charge of Investment, Mr. Imad Barrakad, Managing Director of SMIT, as well as an elite of leading experts in the tourism sector and tourism investment.
A PLATFORM TO SHAPE THE FUTURE OF TOURISM
This conference will provide a unique platform to explore the latest global trends in technological innovation as applied to tourism, stimulate investment in smart solutions, and support the digital growth of small and medium-sized enterprises operating in the sector.
CELEBRATING THE EXCELLENCE OF MOROCCAN START-UPS
In addition to discussions and debates, the conference will be an opportunity to celebrate excellence in innovation through an awards’ ceremony in recognition of the start-ups that have participated in the competition initiated by SMIT, in partnership with UN Tourism, and shown great promise.
The aim of the competition was to identify the most innovative and cutting-edge projects capable of meeting tomorrow’s tourism challenges. The competition was a fantastic opportunity for start-ups in the tourism ecosystem to showcase their solutions and to benefit from personalized follow-through and support.
STRATEGIC PARTNERSHIPS TO MEET TOMORROW’S CHALLENGES
A number of strategic partnerships will also be announced, underscoring the resolve of all stakeholders to federate their forces in order to turn Morocco into a world-class destination.
Morocco, a country known for its rich cultural heritage, diversity and innovation, intends to strengthen innovative ecosystems, to promote Moroccan know-how and to shore up Morocco’s stature and role on the international stage.
Imad Barrakad, Managing Director of SMIT, said: “This conference is much more than a mere event. It is a turning point inasmuch as it will allow us to build such Moroccan tourism as would meet the expectations of new generations of travelers and spawn multiple individual and private initiatives, in line with the lofty Royal directives in the area.”
To follow this conference, kindly join us on social networks on 28 January 2025 to take part in shaping the future of the sector.
