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Mounir Jazouli: A Moroccan Making His Mark in African Marketing

Moroccan marketing expert Mounir Jazouli has recently earned recognition as one of the Top 100 Marketing Leaders in Africa by African Business in collaboration with Brand Africa. This honor highlights not only his personal achievements but also Morocco’s growing influence in the marketing and communications sector across the continent.
Jazouli currently serves as Director of Communication and Public Relations at Bank of Africa, and as Regional Vice President for Africa at the World Federation of Advertisers (WFA). He is also actively involved in several professional organizations, including the Moroccan Advertisers Association, CIRAD, CIAUMED, OJD, the Brand Club, and the National Observatory for Improving the Image of Women in Media.
A major milestone in his career is the founding of the African Digital Summit, a key platform that brings together over 3,400 participants from 37 countries to share insights and innovations in digital marketing and brand building. His vision emphasizes digital transformation, data-driven strategies, and innovative communication approaches, positioning Morocco as a proactive and innovative force in African marketing.
Through his extensive experience, Jazouli has become a model for combining local expertise with international vision, helping to professionalize and modernize marketing and communications across the continent.