CASABLANCA, Morocco — As ride-hailing services via apps continue to grow in Moroccan cities, the issue of passenger safety has become a major concern. inDrive, the most widely used platform in the country, is responding with new measures. Following several high-profile incidents involving fake drivers and inappropriate behavior during rides, the company launched a set of new features in May called “Safety Pact,” aimed at strengthening passenger trust and driver accountability during each ride.
“We take the safety of our users very seriously and have adapted our tools to better meet the expectations of Moroccan passengers and drivers,” said an inDrive Morocco spokesperson.
As the regulatory framework for ride-hailing services in Morocco is still being developed, inDrive’s new security protocols reflect a proactive approach to addressing user concerns, particularly in cities like Casablanca, Rabat, and Marrakech.
What’s changing?
The new features, now active in all Moroccan cities where inDrive operates, include:
- Real-time trip sharing: passengers can send a tracking link to five trusted contacts.
- Emergency SOS button: a built-in safety shortcut in the app to immediately alert contacts and, if necessary, authorities.
- Driver identity verification: selfies, driver’s licenses, and vehicle photos are checked in real-time; any inconsistencies result in account suspension.
- Mandatory passenger phone number registration: an additional measure to ensure traceability.
- Dedicated safety center: accessible via a shield icon in the app, it provides advice, information, and reporting tools.
These measures are part of inDrive’s ongoing commitment to strengthening trust and accountability within the community.
Beyond the app
The security strategy doesn’t stop at digital tools. In late 2024, inDrive conducted a road safety campaign in Casablanca to improve driving and driver awareness.
- A digital training module — covering road rules, respectful communication, and pedestrian safety — was completed by nearly 60% of inDrive drivers in the city.
- The initiative also included outreach actions, such as creating a giant mural on the Casablanca Marina, promoting responsible driving and developed in collaboration with local artists and influencers.
According to the company, such actions help anchor its digital presence in Morocco’s social and urban fabric.
Towards a culture of trust
As Morocco considers its future regulatory framework for ride-hailing services, platforms like inDrive are evolving in a changing environment. But with millions of downloads and a growing user base, expectations for safety and accountability have never been higher. This latest security update from inDrive reflects a broader shift in the industry: beyond efficiency and price, it’s now about gaining — and maintaining — public trust. It remains to be seen if these measures will be enough. One thing is certain: in the Moroccan mobility market, safety is no longer an option, it’s a key criterion for choice.
