a global leader in industrial software, today announced its participation in GITEX Africa Morocco 2026 taking place at the Marrakech Exhibition and Convention Centre from April 7 to April 9, 2026. Alongside Schneider Electric, AVEVA will showcase how its connected portfolio is enabling industrial digital transformation through data, cloud, and AI across key industries in Africa.
Backed by the Digital Transformation Strategy for Africa (2020-2030), Africa is advancing towards establishing a Digital Single Market by 2030. Morocco is playing a leading role in shaping the continent’s digital future: the country places digital technology at the heart of national priorities to be positioned as a hub for competitive, inclusive, and sustainable tech growth while accelerating the Kingdom’s social and economic development (Vision of the Digital Morocco 2030 Strategy). There is also a growing focus on using energy more efficiently while reducing environmental impact. Demand is rising for resilient, scalable, and energy-efficient digital infrastructure, which is critical to accelerate AI adoption across Africa.
Commenting on the participation, Khaled Salah, Vice President – Africa, AVEVA said, “As Africa advances its digital transformation agenda, the role of industrial intelligence and connected ecosystems becomes increasingly critical. By using data and technology in the right way, companies can improve performance and become more sustainable. AVEVA is here to support industries across Africa in this journey. We are looking forward to connect with customers and partners in the region, understand their needs, and showcase how our solutions can support their growth”.
At the event, the company will highlight cutting-edge solutions including AVEVA PI System, the industrial intelligence platform CONNECT, and AVEVA Unified Engineering version 4.0 developed to redefine the future of capital projects and powered by a coordinated, multi-layered suite of artificial intelligence (AI) tools. Delegates will also discover how, when used with CONNECT – which unifies enterprise data for collaboration, AI, and real-time insights, AVEVA PI Data Infrastructure empowers organisations to collect and analyse real-time operational data across assets. How to use the Industrial AI Assistant to query insights through natural language and AVEVA’s Unified Operations Centre that provides integrated visualisation, control, and analytics for end-to-end visibility and faster decision-making will also be addressed. Together, these solutions help break down silos, improve efficiency, and drive smarter, more sustainable operations.
On April 7, Khaled is participating in a fireside chat where he will moderate the panel discussion on “Sustainable digital infrastructure: powering data centers and networks in an energy‑constrained continent”.
Industry experts from AVEVA will be available at the Schneider Electric Booth in Hall 14, Booth 14C-30 to share insights on how its solutions help industries across Africa use data, AI, and cloud solutions to better understand their operations and gain clearer visibility.
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About AVEVA
AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. Over 90% of leading industrial enterprises rely on AVEVA to help them deliver life’s essentials: safe, reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA helps them engineer capital projects more efficiently, operate better and create sustainable value, from the plant to the cloud and beyond. Through our industrial intelligence platform, CONNECT, and our trusted and secure information management applications enriched with industrial AI, AVEVA empowers businesses to drive deeper collaboration between teams and to accelerate insight across their ecosystem of suppliers, partners and customers.
