Strategic collaboration aims to enhance media planning, buying, and performance across MENA markets Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region.The review, initiated earlier…

The Coca-Cola System in Morocco announces the launch of the “Unite Wetlands Guardians” project, in coordination with Living Planet Morocco (LPM) and led by The Global Water Challenge (GWC). This initiative aims to restore fragile ecosystems and strengthen water resilience, addressing water-related challenges in the most climate-vulnerable regions, particularly in the Oum Er-Rbia basin. The…

Samsung Electronics MENA has unveiled its AI Home Experience in Dubai, a live showcase of how artificial intelligence can transform the space where we spend the most time: our home. For three days, guests discovered a completely reimagined residence, illustrating Samsung’s vision: Future Living, Now, and showing how technology can enrich everyday moments to make…

inDrive has announced a new photo contest in Marrakech that invites residents to showcase the city’s most recognized landmarks and share them online for a chance to win local experiences. The initiative, organized under the hashtag #inDriveMarrakech, is part of the company’s wider effort to strengthen its presence as both a mobility platform and an…