inDrive has announced a new photo contest in Marrakech that invites residents to showcase the city’s most recognized landmarks and share them online for a chance to win local experiences. The initiative, organized under the hashtag #inDriveMarrakech, is part of the company’s wider effort to strengthen its presence as both a mobility platform and an actor in internal tourism.
Participants are asked to take a selfie or a photo in front of a well-known public site in Marrakech, such as Jemaa el-Fna, the Koutoubia Mosque, Bab Agnaou, or the Menara Gardens. To enter, they must post their photo on Instagram, tag @inDrive.ma, and include the official hashtag. Please note that participant accounts must be set to public for their entries to be valid.
Winners will gain access to experiences available around Marrakech, ranging from a sunrise hot air balloon flight and quad tours in the Palmeraie to camel rides in the Agafay desert, hammam and spa sessions, cooking workshops, and adventure activities at Terres d’Amanar.
By linking iconic locations to memorable experiences, inDrive aims to underline Marrakech’s cultural richness and highlight the opportunities of local tourism. At the same time, the campaign showcases inDrive’s role as a practical and flexible transportation option, enabling both residents and visitors to reach the city’s key attractions and surrounding sites.
Fatine Bennani Meziane, Country Representative of inDrive in Morocco, said the contest encourages participants to share their own vision of Marrakech while positioning the company as a partner in discovering the city. “Our service is about more than getting from one place to another. It’s also about making cities more accessible, whether for daily life or for exploring what makes them unique,” the spokesperson noted.
The Marrakech Challenge reflects inDrive’s broader approach of combining mobility with community engagement, while supporting tourism dynamics within Morocco.
About inDrive
The inDrive app has been downloaded over 360 million times and has been named the second most-downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 980 cities in 48 countries. Driven by its mission of challenging injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
