Samsung, a global leader in technology and consumer electronics, has been recognized three times in the Brand Africa 100 | Africa’s Best Brands 2025 ranking, which highlights the most admired brands across the continent.
Casablanca, November 19, 2025 — Samsung Electronics has earned three distinctions in the 15th edition of the Brand Africa 100 | Africa’s Best Brands 2025 ranking. The study, conducted by Integrate Consulting (a Kantar affiliate) with a representative sample of 1,000 Moroccan consumers, identifies the continent’s most admired brands each year.
In Morocco, Samsung stood out in three categories: it was named the most admired electronics brand, the international brand doing the most good for society, and the most admired electronics brand among Generation Z.
These distinctions reflect Moroccan consumers’ confidence in Samsung, recognized for the quality of its products, its societal commitment, and its closeness to youth.
“Being recognized as an admired brand confirms the trust Moroccans place in our ability to deliver useful and accessible innovations. We will continue to invest to ensure every Samsung product brings real value to their daily life,” said Mr. Hybiz Hong, President of Samsung Electronics Maghreb Arabe (SEMAG).
In Morocco, Samsung continues to implement several social-impact initiatives, including digital training programs, education support, and the empowerment of women in technology fields.
This triple recognition stands as a strong symbol of Samsung’s performance and proximity, illustrating its role in the daily lives of Moroccans: an innovative, committed, and trusted brand.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and breakthrough technologies. The company is redefining the worlds of televisions, digital displays, smartphones, wearables, tablets, home appliances, and network systems. It is also a global leader in memory, semiconductors, LSI circuits, and foundry solutions. and LED lighting technologies.
Samsung continues to advance medical imaging technologies, HVAC solutions, and robotics, while innovating in automotive and audio products through Harman. Through its SmartThings ecosystem and open collaboration with partners, Samsung delivers a seamless and unified connected experience. For the latest updates, please visit the Samsung Newsroom: news.samsung.com
