The Coca-Cola System in Morocco announces the launch of the “Unite Wetlands Guardians” project, in coordination with Living Planet Morocco (LPM) and led by The Global Water Challenge (GWC). This initiative aims to restore fragile ecosystems and strengthen water resilience, addressing water-related challenges in the most climate-vulnerable regions, particularly in the Oum Er-Rbia basin.
The Oum Er-Rbia basin is a lifeline for millions of people living in its immediate region and beyond. Morocco’s second-longest river, it plays a central role in the national water management strategy, supplying the Tensift and Bouregreg basins. These transfers provide water to major cities like Casablanca, Settat, Berrechid, and Marrakech, highlighting its vital importance for communities and regional development.
This project is part of Coca-Cola’s Africa Water Stewardship Initiative, launched in 2024, aligning with the company’s global water security strategy to return 100% of the water used in its finished beverages.
Project Objectives:
- Wetland Restoration: Over 1,200 hectares of wetlands will be restored to improve watershed health and revitalize biodiversity.
- Efficient Irrigation: Improve irrigation efficiency in key agricultural areas to promote sustainable water use.
- Training and Empowerment: Train and empower over 1,500 rural community members to prepare them for climate change challenges.
“This project illustrates the power of collaboration to create scalable, impactful solutions,” said Yousra Madani, President of Living Planet Morocco. “By combining community initiatives, nature-based approaches, and cutting-edge monitoring tools, we’re building a model that not only addresses Morocco’s water challenges but also has the potential to inspire global solutions”.
