On June 14, 2024, BYD successfully hosted the launch event for its new Seal U DM-i model at its showroom in Casablanca, Morocco. This innovative plug-in hybrid SUV has captured the attention of the Moroccan market with its outstanding performance and eco-friendly features.
The BYD Seal U DM-i model is not only captivating in its design but also highly anticipated for its performance. Equipped with an 18.3kWh blade battery, the Seal U DM-i showcases the leading technology of BYD’s DM-i hybrid-exclusive architecture. Its exterior combines marine aesthetics and futuristic design elements, featuring a unique X-shaped design language that exudes confidence and dynamism. With dimensions of 4775mm in length, 1890mm in width, and 1670mm in height, it offers spacious interior space and a modern cabin layout. The central console is equipped with a suspended and rotatable 15.6-inch touchscreen display, meeting consumers’ demands for technological sophistication and convenience. The interior boasts ambient lighting, a 360-degree panoramic camera, panoramic sunroof, Dirac sound system (with 9 speakers), and compatibility with Android Auto and Apple CarPlay. The AWD version enhances the sense of luxury with multi-color ambient lighting, ventilated/heated front seats, auto-dimming rearview mirror, heads-up display, Infinity sound system (with 10 speakers), blind-spot detection, and adaptive cruise control, seamlessly integrating performance, cutting-edge technology, and comfort.
On the day of the launch event, the BYD showroom in Casablanca was transformed to attract a large number of consumers and media attention. The event not only showcased the advanced technology and design of the Seal U DM-i but also provided test driving experiences for attendees to personally experience its outstanding performance and comfortable driving experience.
Morocco, as a significant hub of global automotive culture and the largest automobile producer in Africa, holds immense market potential. BYD’s decision to launch the Seal U DM-i in Morocco demonstrates its high regard and confidence in this market.
To this end, BYD has established a close partnership with its Moroccan distributor, Auto Nejma. As one of the most influential automotive dealerships in Morocco, Auto Nejma is not only BYD’s most trusted partner in the local market but also a key supporter in providing comprehensive services to Moroccan consumers. From sales to after-sales service and customer support, BYD and Auto Nejma will work together to ensure that BYD owners enjoy a high-quality driving experience. This close collaboration will bring more high-quality and eco-friendly new energy vehicle choices to the Moroccan market, promoting the development of the local automotive industry.
AD Huang, General Manager of BYD Middle East & Africa, remarked, “This launch event in Morocco marks an important attempt for us in the African market. The introduction of the Seal U DM-i will bring new choices to the local market. With the support of Auto Nejma, we believe that BYD will achieve significant success in Morocco.”
Auto Nejma’s General Manager, Adil Bennani, expressed, “We are delighted to collaborate with BYD to introduce this innovative and environmentally friendly SUV. We believe that the Seal U DM-i will be warmly welcomed by Moroccan consumers and will ignite a new trend of new energy vehicles in the local market.”
This launch event not only signifies a new chapter for BYD in the Moroccan market but also further underscores BYD’s leadership position in the global new energy vehicle field. In the future, BYD will continue to promote the development of new energy vehicles in Morocco and the entire African region. We will continuously introduce innovative technologies and products to provide more environmentally friendly and intelligent travel choices for local consumers, thereby contributing to a sustainable future. Through close collaboration with local partners, we will jointly explore market demand, meet consumer expectations, and inject more vitality and momentum into the automotive industry in the region.
