A recent study carried out by the National Federation of Consumer Associations (FNAC), in partnership with the Ministry of Industry and Commerce, shows that Moroccans are willing to consume locally produced products. But, not at any price.
“Moroccans are ready to consume locally provided that the product is in an acceptable quality/price ratio”, points out this study on the perception of the Moroccan consumer in relation to the “Made in Morocco” label. This survey, the main points of which were unveiled on March 15 on the sidelines of National Consumer Day, indicates that Moroccans are ready to consume locally and reduce the share of imports in their basket and therefore contribute to the development of local company and to the economic development of the country, provided that the product is in an acceptable quality/price ratio.
In addition, it indicates that 62.6% of those surveyed said they were confident about products made in Morocco, of which 21% said they were very confident. As part of the government’s program, for the period 2021-2026, aimed at promoting national competitiveness and supporting the competitiveness of the “Made in Morocco” label, the survey took place between December 25, 2021 and on January 31, 2022, with a sample of 3,000 people aged 18 to 65 (1,500 online and 1,500 face to face). The objective of this study is to apprehend the behavioral factors which intervene in the choice of consumer products, to understand the behavior of the consumer vis-a-vis the Moroccan products and his level of information and to make an evaluation of the impact of consuming Morocco on economic recovery in order to make recommendations for the promotion of Moroccan products.
Made in Morocco. Moroccans ready to consume local, but…
