Samsung MENA Announces Dual-Agency Media Model Appointing Publicis Groupe and dentsu to Drive Media Excellence
Strategic collaboration aims to enhance media planning, buying, and performance across MENA markets Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region.The review, initiated earlier…
